Engaging with a public audience in the media can be like riding a rollercoaster – thrilling, but with its fair share of twists and turns, especially for public figures or individuals in positions of trust like educators, lawyers, or government officials. Regular engagement can help in establishing trust and authority within a community or industry, enhancing the credibility of the individual and their organization. However, the internet can be a wild jungle, and once you step into it, you’re fair game for all sorts of criticism and trolling. Brace yourself for some keyboard warriors who might not always play nice.Handling negative replies and critiques on social media, especially when they touch upon your personal values and your employer’s social media policy, requires a delicate balance. Start by acknowledging the negative reply or critique, showing that you’ve seen it and taken it seriously. Emphasize how your response aligns with both your personal values and your employer’s social media policy, demonstrating professionalism and consistency. Having a Personal Learning Network that values media literacy offers several benefits. PLN that values media literacy not only equips individuals with essential skills for navigating the digital landscape but also promotes a culture of informed, responsible citizenship in an increasingly mediated world.